Know a little more…

According to a recent study, what customers value most when purchasing pieces of jewelry is the quality of the product followed by a design in line with their personality and good sales service.

The greatest increase in sales usually coincides with Christmas, Valentine's Day and Mother's Day. The majority audience is women. Only 20% of customers are men and they generally buy for women. Their preferred style is retro-glamor or the most sophisticated pieces with a transgressive touch.

Silver triumphs for clean and contemporary looks. Black and rose gold stand out more strongly every day. Gold remains a classic that never goes out of style.

For this summer, neutral and natural colors create a trend, along with touches of brighter colors applied in some details of the pieces.

1. The sale of jewelry has been constant during these last few years of crisis, but now its sales are beginning to pick up very strongly.
2. According to a recent study, what customers value most when purchasing pieces of jewelry is the quality of the product followed by a design in line with their personality and good sales service.
3. The greatest increase in sales usually coincides with Christmas, Valentine's Day and Mother's Day .
4. The majority audience is women . Only 20% of customers are men and they generally buy for women.
5. Their preferred style is retro-glamor or the most sophisticated pieces with a transgressive touch.
6. Silver triumphs for clean and contemporary looks. Black and rose gold stand out more strongly every day. Gold remains a classic that never goes out of style.
7. For this summer , neutral and natural colors create a trend , along with touches of brighter colors applied in some details of the pieces.